Death of Brand Names

Generational attitudes and spending habits have become a sideline study for me. I am fascinated by the frugalness of Generation Z yet amazed at their attitudes to material wealth. In particular, their shopping habits are intriguing.

I recently stumbled upon an article from Business Insider that was a fascinating dissection of Generation Z that not only highlighted their shopping habits yet explained the differences within the generation and their personal motivators. A great read for anyone who wishes to understand where our economy will be headed in another 10-15 years.

To read the article from Business Insider, follow the link below.

https://www.businessinsider.com/gen-z-shopping-habits-kill-brands-2019-7

#coachcashmoney #GenZ #BrandName